Our History
Three Decades of the Erajaya Journey
Erajaya Group’s journey has evolved alongside changing consumer lifestyles in Indonesia. Starting as a technology distribution and retail business, Erajaya has grown into an integrated lifestyle retail and distribution ecosystem, bringing global and local brands closer to everyday life. Over three decades, each step of Erajaya’s growth has been shaped by innovation, strategic partnerships, and a deep understanding of consumers’ evolving needs
OUR STORY
Throughout the years, Erajaya has reached key milestones that have shaped its journey and expansion. Each chapter reflects the Group’s progress in building a diversified portfolio, strengthening its ecosystem, and staying closely connected to the needs and aspirations of its customers and partners.
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The origins of Erajaya’s first store at Jalan Rawa Bahagia 1 No. 12, Grogol, West Jakarta.
Erajaya was established as a company focused on the distribution and retail of technology products, marking the beginning of a business journey that later grew into one of the leading players in Indonesia’s retail and distribution industry.
Erajaya opened its first erafone store.
PT Erajaya Swasembada Tbk was listed on the Indonesia Stock Exchange
Erajaya acquired iBox
Erajaya acquired CG Computer Sdn. Bhd., whose trademark brand Switch is one of the Apple Premium Resellers and Apple Authorised Resellers in Malaysia. By the end of 2014, Switch operated a total of 23 retail outlets
Opening of the first Urban Republic (UR) store in Indonesia.
The Erajaya Group launched Omni Channel, a new service integrating offline and online cross-channel businesses to provide greater convenience and ease of shopping for customers. Erajaya’s Omni Channel took the form of O2O (online-to-offline and offline-to-online) services involving the Erajaya Retail Group network, including erafone, iBox, Urban Republic, Samsung Experience Store, and erafone.com.
Eraspace was launched as Erajaya’s omnichannel retail platform, integrating online and offline shopping, alongside MyEraspace, a loyalty program to strengthen customer engagement across all channels.
Business diversification through the establishment of vertical business units ; Erajaya Digital, Erajaya Active Lifestyle, dan Erajaya Food & Nourishment.
Erajaya Food & Nourishment opened the first Paris Baguette store in Indonesia
Erajaya Active Lifestyle inaugurated the first JD Sports store in Indonesia
Erajaya Digital inaugurated the first erafone & more store in Indonesia
Erajaya Active Lifestyle announced a partnership with ASICS
Erajaya Digital inaugurated the first Erablue store in Indonesia
Erajaya Digital inaugurated the first Apple Premium Partner outlet in Indonesia
Erajaya Digital inaugurated the 100th iBox store
Erajaya Food & Nourishment inaugurated the first Bacha Coffee store in Indonesia
Erajaya Active Lifestyle and MST Golf Group Berhad officially opened the first MST Golf Arena store in Indonesia
Erajaya Food & Nourishment opened the first Wetzel’s Pretzels store in Indonesia
Erajaya Digital expanded into the Papua region
Erajaya Digital inaugurated Samsung by erafone branding
Erajaya Active Lifestyle inaugurated the first Shokz store in Indonesia
JD Sports inaugurated first store in Bali
Erajaya Active Lifestyle introduced XPENG to Indonesia
Erajaya Food & Nourishment opened the first CHAGEE store in Indonesia
JD SPorts expanded into Kalimantan with its inaugural store in Banjarmasin
Erajaya Active Lifestyle opened the first ASICS store in Lampung
Erajaya Digital partnered with HONOR to introduce a lineup of premium-technology devices to the Indonesian market
Erajaya Digital celebrated 20 years of iBox in Indonesia
Erajaya Active Lifestyle opened the first Wilson store in Indonesia
Erajaya Digital inaugurated the 80th erafone & more store, located in Bandung, becoming the largest erafone & more store in Indonesia
Erajaya Active Lifestyle opened the first ANTA flagship store in Indonesia
Erajaya Digital inaugurated the first stand-alone iBox Apple Premium Partner outlet in Southeast Asia